Onavo: Optimizing Mobile Devices

Recently, Facebook acquired Israel-start up Onavo, a Tel Aviv-based mobile analytics company, for estimated sums of 100 million to 200 million dollars. The company, founded in 2010, focuses on two aspects. One is developing consumer-concentrated software to help optimize devices, app performance, and battery life on iOS and Android devices. The other is an analytics business for mobile companies to chart how well their own apps are faring, and to compare that against apps of their competitors. It had raised nearly $13 million in venture funding from investors that included Sequoia, Horizons Ventures, Motorola and Magma Venture Partners.

The acquisition of the company has been seen as a manner in which to boost Mark Zuckerberg's  Internet.org, an initiative to bring the entire world online. Facebook can also use the company to track  user activity data and target trends in apps that exhibit potential, giving them the ability to spot, at a very early stage the types of apps that are gaining favor with the public. This company can also allow  them an immense amount of insight into how people are utilizing their smartphones.

Links to further information:

1) http://allthingsd.com/20131015/facebooks-120-million-onavo-buy-comes-with-lots-of-upside/

2) http://techcrunch.com/2013/10/13/facebook-buys-mobile-analytics-company-onavo-and-finally-gets-its-office-in-israel/

Onavo's logo.
http://www.internap.com/wp-content/uploads/Onavo_logo_big_BoW.png